Are you looking forward to social media as the coolest, cheapest and the most effective medium to
reach your customers? Well you are really canny and updated to think so.
Social media is being widely used for the branding by brands both old and new. This is because it is the
platform where the people peep for even the teeny-tiny information about everything from FMCG to
durables, from food stuffs to cosmetics and almost everything.
However this trend has equally been recognised by your competitors. So how do you make sure that
your product is liked from among the competitive brands, and the customers feel the brand as the one
they can trust?
After all its your customer reach that matters.
Many brands these days hire branding agencies to handle their social media pages I would suggest you
to do it by youself with some easy to go tips. So here are a few tips to use social media to not just create
brand awareness but also compete with your competitors and not just inform maximum of the
customers.
Don’t speak your glory: People these days are least interested in knowing about you or your brand.
Therefore use words that don’t just speak the glory of your product rather relate to and sound familiar
to the customers.
For example, if you are selling a home theatre, rather than a content that touts about your product,
speak such that it presses the emotional wants of the consumer. A content that says of how it would let
you enjoy a homelike theatre that brings you closer to yourself.
Such a language not just creates brand awareness but also help you face the competition by hooking
into the minds of the customers. Such a language is what customers feel familiar of and help them to
speak of your product out of trust.
Use hash tags quick to search through: Be as good, creative and interactive in your content as you can
be, but how would you make sure that the content is read by your customers or is even flashed in front
of your customers?
Hash tags may help you ensuring this. Attach every possible tags to your content, to make sure that on
every search by your customer that is close to your content is flashed for your customers.
For instance, if you are posting a creative picture and caption for your product say headphones, use
every tag that relates to the headphones, everything from music to sound and sound clarity.
Use pictures that speaks the tale of your product: Pictures are creatively used by brands since the early
days to tell about your product. Howeverthe use of pictures have changed drastically. During the earlier days where the pictures were product centric, these days they are more of consumer centric by stressing on the benefits the product would bring to them.
Encourage consumer feedback: Consumers fell familiar to a brand that encourages and recognises its
opinions. A brand image that developes by the opinions of the consumers at large is more likely to be
successful.
In a nutshell, everything that lets the consumers feel familiar to is what will succeed. An interactive
language backed by a carefully researched content that relates to the consumers is what will win a
brand image and brand trust through social marketing.
icon
Are you looking forward to social media as the coolest, cheapest and the most effective medium to
reach your customers? Well you are really canny and updated to think so.
Social media is being widely used for the branding by brands both old and new. This is because it is the
platform where the people peep for even the teeny-tiny information about everything from FMCG to
durables, from food stuffs to cosmetics and almost everything.
However this trend has equally been recognised by your competitors. So how do you make sure that
your product is liked from among the competitive brands, and the customers feel the brand as the one
they can trust?
After all its your customer reach that matters.
Many brands these days hire branding agencies to handle their social media pages I would suggest you
to do it by youself with some easy to go tips. So here are a few tips to use social media to not just create
brand awareness but also compete with your competitors and not just inform maximum of the
customers.
Don’t speak your glory: People these days are least interested in knowing about you or your brand.
Therefore use words that don’t just speak the glory of your product rather relate to and sound familiar
to the customers.
For example, if you are selling a home theatre, rather than a content that touts about your product,
speak such that it presses the emotional wants of the consumer. A content that says of how it would let
you enjoy a homelike theatre that brings you closer to yourself.
Such a language not just creates brand awareness but also help you face the competition by hooking
into the minds of the customers. Such a language is what customers feel familiar of and help them to
speak of your product out of trust.
Use hash tags quick to search through: Be as good, creative and interactive in your content as you can
be, but how would you make sure that the content is read by your customers or is even flashed in front
of your customers?
Hash tags may help you ensuring this. Attach every possible tags to your content, to make sure that on
every search by your customer that is close to your content is flashed for your customers.
For instance, if you are posting a creative picture and caption for your product say headphones, use
every tag that relates to the headphones, everything from music to sound and sound clarity.
Use pictures that speaks the tale of your product: Pictures are creatively used by brands since the early
days to tell about your product. Howeverthe use of pictures have changed drastically. During the earlier days where the pictures were product centric, these days they are more of consumer centric by stressing on the benefits the product would bring to them.
Encourage consumer feedback: Consumers fell familiar to a brand that encourages and recognises its
opinions. A brand image that developes by the opinions of the consumers at large is more likely to be
successful.
In a nutshell, everything that lets the consumers feel familiar to is what will succeed. An interactive
language backed by a carefully researched content that relates to the consumers is what will win a
brand image and brand trust through social marketing.
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